The project consisted in building an online / offline campaign, based on the concept of "internationality",
enhancing Disaronno mixability.
We won the competition, but at the end Disaronno decided not to go on with the project...

Team: Me (Art director), Andrea Cappellini (Web design), Massimiliano degli Uberti (Copywriter).

Advertising: Our idea was to stress the ethnicity of Disaronno's main cocktails, and presenting them in completely different contexts. With the headline "Not only in", our purpose was to show the internationality of the brand.

Press: Concept was the same as in the advertising, except that in magazines the campaign would have been published during the main cinema's festivals.

Website & Facebook app: "There's always an open bar in the world." That's what we thought when we started thinking about the project. So ee selected six cities around the world, chosen to cover all the 24 hours of the day.

In every city there was a virtual bar, opening at 8.00 pm local time, and the user could get the bar's main cocktail (Disaronno, of course).