Nokia Trends Lab was a virtual and physical entertainment hub where mobile technology and creativity meet. It was an ongoing, PR led platform that builds connection with opinion leaders and mainstream target market through co-creation and co-ownership.

The key words, which are the heartbeat of ’Trends Lab’ are MOBILITY, INTERACTIVITY and CREATIVITY.

Nokia Trends Lab was a flexible, music-led, entertainment platform that consisted of events, retail activations, consumer involvement and pre-event campaign activity. The platforms focus was to allow the core functionalities of the featured handsets: music, film, photography and design to perform in engaging and creative ways. The international project was about experimentation and involvement while always remaining approachable to the mainstream.

Project ended in 2010.

Online / offline material for Nokia Trends Lab events 2008-2010.

nokiatrendslab.it  restyling. Summer 2009.

Flyers and promocard for Nokia Trends Lab's events. Copywriter: Massimiliano degli Uberti

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