Graphic design and Art Direction for Rabarbaro Zucca, the famous italian liqueur, which included: brand repositioning, radio spot, events and online communication.
Our concept was based on the "noir" mood, which expresses in an excellent way the spirit of the new black cocktails made with Zucca.

Concept & moodboards

Concept & new payoff design. In collaboration with Massimiliano degli Uberti (copywriter).

Radio spots 2011 for Rabarbaro Zucca:

• The Untouchables
• Pulp Fiction
• Taxi Driver

Copywriter: Massimiliano degli Uberti

Teaser images for the first event in Milan.

Pictures of the kick off event (Milan)